
But it’s what we aim for. At Heller Technology Consulting, a website design and development company, we have four ideals which we consider to be the cornerstones of a great website. Click on a word to learn more.
clean |kleen| (adjective): free from irregularities; having a smooth edge or surface
A website should give the user a sense of controlled freedom. It should be orderly, and guide the eye in a controlled, logical manner that highlights the important parts of the site.
attractive |at·trac·tive| (adjective): providing pleasure or delight, esp. in appearance or manner; pleasing; charming; alluring
A website must be pleasing to the eyes. The design should always enhance the content, and never distract from it.
optimized |op·ti·mize| (adjective): made as effective, perfect, or useful as possible
A website has to make sense to search engines. Search engine optimization should be applied in a way to ensure the site is
easily discoverable, and as highly ranked as possible.
dynamic |dy·nam·ic| (adjective): characterized by continuous change, activity, or progress
A website has to be easily updatable. A website which is kept up to date with fresh changes is more likely to attract and retain visitors; therefore, it is important that a user is able to easily update their site.