$(document).ready(function() { $("#ideal-clean").click(function() { $(this).css({'color' : 'white', 'text-decoration' : 'underline' }); $("#ideal-attractive").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-optimized").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-dynamic").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-detail-attractive").hide(); $("#ideal-detail-optimized").hide(); $("#ideal-detail-dynamic").hide(); $("#ideal-detail-clean").show("slide", { direction: "left" }, 500); }); $("#ideal-attractive").click(function() { $(this).css({'color' : 'white', 'text-decoration' : 'underline' }); $("#ideal-clean").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-optimized").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-dynamic").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-detail-clean").hide(); $("#ideal-detail-optimized").hide(); $("#ideal-detail-dynamic").hide(); $("#ideal-detail-attractive").show("slide", { direction: "left" }, 500); }); $("#ideal-optimized").click(function() { $(this).css({'color' : 'white', 'text-decoration' : 'underline' }); $("#ideal-clean").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-attractive").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-dynamic").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-detail-clean").hide(); $("#ideal-detail-attractive").hide(); $("#ideal-detail-dynamic").hide(); $("#ideal-detail-optimized").show("slide", { direction: "left" }, 500); }); $("#ideal-dynamic").click(function() { $(this).css({'color' : 'white', 'text-decoration' : 'underline' }); $("#ideal-clean").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-optimized").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-attractive").css({'color' : 'black', 'text-decoration' : 'none' }); $("#ideal-detail-clean").hide(); $("#ideal-detail-optimized").hide(); $("#ideal-detail-attractive").hide(); $("#ideal-detail-dynamic").show("slide", { direction: "left" }, 500); }); });

But it’s what we aim for. At Heller Technology Consulting, a website design and development company, we have four ideals which we consider to be the cornerstones of a great website. Click on a word to learn more.

  • clean
  • attractive
  • optimized
  • dynamic
 

clean |kleen| (adjective): free from irregularities; having a smooth edge or surface

A website should give the user a sense of controlled freedom. It should be orderly, and guide the eye in a controlled, logical manner that highlights the important parts of the site.

attractive |at·trac·tive| (adjective): providing pleasure or delight, esp. in appearance or manner; pleasing; charming; alluring

A website must be pleasing to the eyes. The design should always enhance the content, and never distract from it.

optimized |op·ti·mize| (adjective): made as effective, perfect, or useful as possible

A website has to make sense to search engines. Search engine optimization should be applied in a way to ensure the site is
easily discoverable, and as highly ranked as possible.

dynamic |dy·nam·ic| (adjective): characterized by continuous change, activity, or progress

A website has to be easily updatable. A website which is kept up to date with fresh changes is more likely to attract and retain visitors; therefore, it is important that a user is able to easily update their site.

Contact Heller Technology Consulting

 
Emailinfo@hellertechnology.com
Call978-993-0114